Don't do these Marketing Mistakes | Marketing Tips

I'm gonna share with you marketing mistakes that you should avoid:

Don't spend too much time building out your product

without marketing if you're gonna create a product or service go out there and test the market there's nothing wrong with spending a few hundred dollars or a few thousand dollars or even just picking up the phone and talking people would be like "Hey John hey what's up this is my idea what do you think about this would you pay for it and try to even collect money even if you don't have your product or service and if people give you their money you could reap on them right away I'm not even saying yet to deliver the product just refund them say I'm sorry to get on the phone with them apologies maybe give him a free Starbucks gift card and what you'll find is if what you're doing is gonna make you money or not so don't go out there spending a ton of time and energy building something without marketing it.

Don't market to everyone

I don't care if you think everyone in the world would love your product that's not the case pick one audience muscle you see detergent companies out there you know largely detergent marketing two moms or four babies or kids or saying this is the organic one they're picking a niche even a product that everyone needs out there they're still picking a really a specific segment of a market to market to and you should be doing the same thing to in which you shouldn't be Arcanine to everyone so pick the audience that you want to market to and just focus on the example of this is convert kit they built a marketing software that helps you with email marketing they tried competing with MailChimp and everyone being like oh this is better email marketing they didn't do well once they picked a marketing software that was specifically focused on marketing just to people who have a blog they started hitting ten million dollars in revenue within two years that's right 10 million by just picking a specific segment and that's what you needed to do.

over customer acquisition

especially at the beginning and if you're a new startupor a new company and you want to focuson branding that's fine you can but why would you focus on building a brand wedon't even have any customers go out there and acquire the customers go test Facebook Ads go test Google hours go test SEO go test content marketing and podcast advertising go do it all it's like spaghetti go throw it on the wall see what sticks and if there's a good ROI keep doing more of it but that's thewhole purpose of marketing why would yougo out there and try to build a bigbrand be like I want to be the next uberor McDonald's I want to be the nextcoca-cola if you don't have anycustomers go acquire the customers firstonce you do you'll be able to build your brand over time well most people don't tell you about branding is when you acquire more and more customers and people use your product or service you're building a brand so don't think about a brand as like oh I need to get my logo everywhere that's not just brand building the best brand building ispeople using your product or servicethey're loving it and then telling theirfamily and friends about it and be like oh my god you gotta buy snuggles or you gotta buy this toilet paper it's really soft on your tushy you gotta be reallypicky about your customers and making sure the right ones love your product and that's why it relates which I already discussed mark it to a specific niche so if you get people to love what you're doing you're acquiring these customers underusing it and they love it they're much more likely to keep telling other people about your product or service and that's what builds a brand you don't see Amazon doing a ton of TV advertising back in the day but yeah there are multi-billion dollar company same with Google but how they build this huge brand everyone was using their products their services having amazing experience to me like oh my god this Google is so much better than Yahoo you have to use it Yahoo what right no one's talking about yahoo these days same with being her MSN and the same goes with your company you'll build your brand by acquiring users getting to use your parker service and providing amazing experience the key is to knock their socks off if you knock their socks off and delight them you'll create an amazing brand over time.